While making cold calls and conducting business to business telemarketing certainly can be one of the biggest challenges in the sales world, there is a reason as to why those who do survive do very well for themselves. They are among the elite few that can not only handle the pressure of a cold call, but excel at achieving great sales records. But before you can get to those record breaking sales numbers, you will definitely need to make sure you have a solid idea of how to telemarket. This includes learning how to capture a cold call’s attention. Read on to find out some helpful information regarding business to business telemarketing, particularly, how to capture a cold call’s attention in under 8 seconds.

First, you absolutely must be confident. If your voice wavers within those first 8 seconds because you are nervous, your cold call will automatically pick up on this and become resistant to your call. Instead, go in with a nice and relaxed, yet strong tone and start your cold call.

And what many people do not realize is that being extra loud is not a good way to get people’s attention. Much the opposite, you should try taking on the tone of a friendly approach. Who do you tend to take advice from frequently? Most likely your friends or neighbors come up on that list. Therefore, try to maintain the tone your neighbor or a friend would take with you, offering genuine help and advice and making straightforward suggestions. All you’re doing is suggesting the use of your product or service and explaining how it can help them, just like your neighbor would do for you.

What many people tend to forget about how to telemarket when approaching their cold calls is that they need to maintain an honest and informative approach. All too many cold callers have been known to go in firing and not actually have much information to back themselves up. And if you only have 8 seconds to capture someone’s attention, then you better have plenty of firepower to have ready to shoot out 400 calls a day. This can be done by automatically establishing yourself as an authority. Cold calls actually provide you with an excellent opportunity to establish yourself as an authority and encourage other people to gain the confidence necessary to buy from you every time. Not only that, it also means that you now have another very powerful marketing weapon to add to your business arsenal. Study the top five elements about the product or service that your are offering through your business to business telemarketing and then study up on those five points. This way, as soon as you get your prospect on the phone you can dive right into fact based and helpful information. People are always more likely to buy from people they feel has helped them.

You might also try having some extra fun facts or interesting pieces of history related to your product or service. You are sure to get someone’s attention when you lead off with an interesting anecdote to begin your cold call.